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WITH AFFILIATE
MARKETING
Affiliate marketing is a marketing practice in which
a business rewards one or more affiliates for
each visitor or customer brought about by the
affiliate's own marketing efforts. Examples include
rewards sites, where users are rewarded with
cash or gifts, for the completion of an offer, and
the referral of others to the site. The industry has
four core players: the merchant (also known as
'retailer' or 'brand'), the network (that contains
offers for the affiliate to choose from and also
takes care of the payments), the publisher (also
known as 'the affiliate'), and the customer. The
market has grown in complexity to warrant a
secondary tier of players, including affiliate
management agencies, super-affiliates and
specialized third party vendors.
Affiliate marketing overlaps with other Internet
marketing methods to some degree, because
affiliates often use regular advertising methods.
Those methods include organic search engine
optimization (SEO), paid search engine marketing
(PPC - Pay Per Click), e-mail marketing, and in
some sense display advertising. On the other
hand, affiliates sometimes use less orthodox
techniques, such as publishing reviews of
products or services offered by a partner.
Click on the link at right to find out more about
affiliate marketing - or click on the "money".
WITH AFFILIATE
MARKETING
Affiliate marketing is a marketing practice in which
a business rewards one or more affiliates for
each visitor or customer brought about by the
affiliate's own marketing efforts. Examples include
rewards sites, where users are rewarded with
cash or gifts, for the completion of an offer, and
the referral of others to the site. The industry has
four core players: the merchant (also known as
'retailer' or 'brand'), the network (that contains
offers for the affiliate to choose from and also
takes care of the payments), the publisher (also
known as 'the affiliate'), and the customer. The
market has grown in complexity to warrant a
secondary tier of players, including affiliate
management agencies, super-affiliates and
specialized third party vendors.
Affiliate marketing overlaps with other Internet
marketing methods to some degree, because
affiliates often use regular advertising methods.
Those methods include organic search engine
optimization (SEO), paid search engine marketing
(PPC - Pay Per Click), e-mail marketing, and in
some sense display advertising. On the other
hand, affiliates sometimes use less orthodox
techniques, such as publishing reviews of
products or services offered by a partner.
Click on the link at right to find out more about
affiliate marketing - or click on the "money".
